Oulevi Packaging Design Envases para Cervexa by Zhangyong Hou

Oulevi Packaging Design Envases para Cervexa by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

Oulevi Packaging Design Envases para Cervexa

by Zhangyong Hou

Client: Oulevi

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design Envases para Cervexa

Oulevi é un deseño de envase para cervexa de barril. O recipiente é unha lata de aceiro inoxidable cun contido neto dun litro e un tamaño de desenvolvemento plano de 274 mm de longo por 193 mm de alto. A gráfica impresa forma o contorno dun vaso de cervexa. As ilustracións mostran a orixe das materias primas, que son a cebada de Australia, o lévedo do norte de Europa e o lúpulo de Norteamérica. O símbolo do vaso axuda aos consumidores a recoñecer a marca desde a distancia. O obxectivo do deseño é presentar a historia do produto de forma clara no lineal.

The Recognition

About the A' Design Award de Ferro

Oulevi Packaging Design Envases para Cervexa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Oulevi Packaging Design Envases para Cervexa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Oulevi Packaging Design Envases para Cervexa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou