Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción by Yang Zhang

Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción

O empaquetado Mi Transformers Optimus Prime é un envase de papel deseñado para un xoguete de bloques de construción. A parte frontal da caixa mostra o produto montado, de xeito que a forma e as pezas móbiles resultan claras para os compradores. O estilo minimalista e a paleta de cores reflicten o carácter do xoguete. As funcións de exposición e embalaxe combínanse nunha soa estrutura. A tapa superior ábrese para revelar bolsas de bloques dispostas en capas. A caixa inferior ábrese cara a ambos os lados e forma caixas de almacenamento independentes. As pezas pódense clasificar por tipo, e a caixa pode reutilizarse para o almacenamento diario.

The Recognition

About the A' Design Award de Ferro

Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Mi Transformers Optimus Prime Packaging Embalaxe de Xoguete de Bloques de Construción é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao