Birds and Coffee Embalaxe by Kristina Pacesaite

Birds and Coffee Embalaxe by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2021

Birds and Coffee Embalaxe

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Embalaxe

Cada produto merece un envase axeitado. Ao desenvolver este envase, o deseñador axudou a unha exitosa empresa de tostadores de café a chegar a novas persoas que valoran o café de calidade premium e se preocupan pola súa orixe. Ao proporcionar o novo aspecto do envase, o deseñador intentou mellorar o valor do café feito a man que vén de case todos os continentes. A decisión de utilizar as ilustracións de aves de cada país baseouse na súa natureza elegante e tamén na sensación artesanal que dan ao produto final. O papel kraft e a cor marrón escuro das ilustracións tamén serven para o mesmo propósito.

The Recognition

About the A' Design Award de Prata

Birds and Coffee Embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Birds and Coffee Embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Birds and Coffee Embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite