The Mask That Ate The Virus Función principal: Máscara eliminadora de virus by Birger Linke

The Mask That Ate The Virus Función principal: Máscara eliminadora de virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2021

The Mask That Ate The Virus Función principal: Máscara eliminadora de virus

by Birger Linke

Client: Birger Linke Design

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Función principal: Máscara eliminadora de virus

A empresa suíza de biotecnoloxía Livinguard desenvolveu un téxtil para máscaras reutilizables que inactiva e elimina bacterias, fungos e virus (incluído o Covid 19) ao contacto. Esta idea cobra vida na embalaxe: a máscara vén nun paquete estéril. Unha tira de plástico integrada anima —ao deslizala cara arriba e cara abaixo— unha representación gráfica dun virus que é devorado no proceso, engadindo un humor moi necesario en días desesperados. Para evitar a confusión das máscaras entre os membros da familia e, polo tanto, a contaminación cruzada, uns clips de axuste de diferentes cores veñen nunha funda separada para personalizar cada máscara.

The Recognition

About the A' Design Award de Prata

The Mask That Ate The Virus Función principal: Máscara eliminadora de virus gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que The Mask That Ate The Virus Función principal: Máscara eliminadora de virus sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Mask That Ate The Virus Función principal: Máscara eliminadora de virus é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography