Town Longquan Tower Liquor Embalaxe by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Edición Limitada e Personalizado Competition Category.
BronceEdición Limitada· 2021
Town Longquan Tower Liquor Embalaxe
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award de Bronce Winner in Edición Limitada Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Embalaxe
O deseño usa o concepto da torre para levar a cabo o creativo, hai viño único en forma de botella superposto nunha torre, en China non hai "non tres sen unha festa" no que o significado de máis de tres, dous amigos, beber viño non é bonito. Unha persoa sentada meditando encima da tapa dunha botella significa que o viño non só é para aliviar a tristeza, senón tamén para a introspección a través da cata de viños.
The Recognition
About the A' Design Award de Bronce
Town Longquan Tower Liquor Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Town Longquan Tower Liquor Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Town Longquan Tower Liquor Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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