SciFest Los Angeles Sistema de Identidade de Festival by Ching-Fa Lung

SciFest Los Angeles Sistema de Identidade de Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

SciFest Los Angeles Sistema de Identidade de Festival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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The Design

About SciFest Los Angeles Sistema de Identidade de Festival

SciFest Los Angeles é un sistema de identidade creado para un hipotético festival de cine de oito días dedicado ás películas de ciencia ficción. O programa recolle filmes clásicos de ciencia ficción de 1970 a 2017, abarcando subxéneros como acción, animación e misterio. Unha tipografía dimensional, inspirada en escenas de catro dimensións, serve como linguaxe visual principal en todas as aplicacións. Os carteis traballan con realidade aumentada, de xeito que os espectadores poidan explorar a súa profundidade. As interfaces da aplicación e do sitio web empregan gráficos tridimensionais cinéticos.

The Recognition

About the A' Design Award de Ferro

SciFest Los Angeles Sistema de Identidade de Festival gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que SciFest Los Angeles Sistema de Identidade de Festival sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. SciFest Los Angeles Sistema de Identidade de Festival é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.