La Pause Parisienne Identidade Visual by Fanny De Bray

La Pause Parisienne Identidade Visual by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

La Pause Parisienne Identidade Visual

by Fanny De Bray

Client: Made for you

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #109854

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Colors

The Design

About La Pause Parisienne Identidade Visual

La Pause Parisienne é unha identidade visual creada para un espazo de eventos flotante en París. As letras do nome están formadas como follas de árbore, e unha tipografía serifa con formas de folla curvadas ofrece un carácter elegante e suave. A letra U lese como un símbolo de pausa e como un espazo baleiro dentro da palabra, enmarcada por unha coroa de follas. Imaxes de vexetación e plantas rodean o logotipo para reforzar a presenza da natureza. A identidade combina coa decoración floral do local renovado de 460 metros cadrados, que acolle reunións e eventos tanto de día como de noite.

The Recognition

About the A' Design Award de Ferro

La Pause Parisienne Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que La Pause Parisienne Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. La Pause Parisienne Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
Dimensions & Packaging: Menu: 210 mm x 297 mm
Tags: nature, leaves, pause, restaurant, graphic design
Production Technology: Menu
Design Challenge: The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
Research: It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
Inspiration: The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
Project Duration: The project started in April 2019 and finished in June 2019.
Operation Flow: It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Image Credits: Illustrator: Anna Cesa