Cascahuin Botella de Tequila de Humberto Garcia

O deseño Cascahuin Botella de Tequila de Humberto Garcia é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Cascahuin Botella de Tequila

de Humberto Garcia

Cliente: Tequila Cascahuín

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Cascahuin Botella de Tequila

Cascahuin é unha botella deseñada para tequila. A boca, o anel e o pescozo da botella modificáronse para que o sistema de selado funcione cun tapón de cortiza. A icona da marca aplícase en alto relevo no pescozo, o que lle confire ao envase un selo característico. O recipiente de vidro prodúcese por moldeado por sopro, con vidro de sodio-calcio como material base. O tapón está feito de grans de cortiza natural seleccionados e tinguidos con pigmentos vexetais de grao alimentario. A botella mide 70 por 70 por 260 milímetros. O deseño inspírase nas artesanías prehispánicas, os materiais e a lectura das estrelas.

O Recoñecemento

Sobre o A' Design Award de Prata

Cascahuin Botella de Tequila gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Cascahuin Botella de Tequila sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Cascahuin Botella de Tequila é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensións e Embalaxe: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Etiquetas: design, product design, graphic design, art direction, tequila, bottle, visual design
Tecnoloxía de Produción: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Reto de Deseño: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Investigación: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiración: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Duración do Proxecto: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Membros do Equipo: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Créditos das Imaxes: All photos: Irving Jimenez & Humberto Vanhuten