Hiroshima Terrace Identidade Corporativa de Shinji Arashigawa

O deseño Hiroshima Terrace Identidade Corporativa de Shinji Arashigawa é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Hiroshima Terrace Identidade Corporativa

de Shinji Arashigawa

Cliente: Storm Graphics

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Hiroshima Terrace Identidade Corporativa

O Hiroshima Terrace expresa a súa identidade a través dun patrón de diamante puro. Inspirado no patrimonio de Hiroshima como a "cidade da auga" e antano a "cidade das carpas", o deseño fusiona a forma grácil da carpa xaponesa coas cores simbólicas de Mitsubishi, unindo lugar e marca nunha única visión harmoniosa.

O Recoñecemento

Sobre o A' Design Award de Bronce

Hiroshima Terrace Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hiroshima Terrace Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hiroshima Terrace Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Dimensións e Embalaxe: Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm
Etiquetas: Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Tecnoloxía de Produción: The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond.
Reto de Deseño: the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Investigación: This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiración: This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Duración do Proxecto: The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Fluxo de Operacións: This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
Membros do Equipo: Graphic Designer:Shinji Arashigawa
Interior Designer:Ryoutarou Kouduma