Yanghe Personal Letters Baijiu Envases para Licor de Zhaoxin Zhu and Dongyan Ruan

O deseño Yanghe Personal Letters Baijiu Envases para Licor de Zhaoxin Zhu and Dongyan Ruan é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2021

Yanghe Personal Letters Baijiu Envases para Licor

de Zhaoxin Zhu and Dongyan Ruan

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Yanghe Personal Letters Baijiu Envases para Licor

O Yanghe Personal Letters Baijiu é o envase dun licor chinés producido en Suqian, provincia de Jiangsu, unha zona coñecida pola súa produción de licores. O deseño presenta a caligrafía dos literatos chineses en forma de cartas manuscritas, mentres que un mapa local amosa os ríos, lagos e humidais que rodean a destilaría. A botella está feita de cerámica cun esmalte branco mate, e a tapa da botella pode utilizarse como cunca para beber. A caixa exterior está feita de cartón corrugado respectuoso co ambiente, envolto cunha cuberta de papel, e a caixa ábrese facilmente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yanghe Personal Letters Baijiu Envases para Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yanghe Personal Letters Baijiu Envases para Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yanghe Personal Letters Baijiu Envases para Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensións e Embalaxe: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Etiquetas: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tecnoloxía de Produción: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Reto de Deseño: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Investigación: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiración: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Duración do Proxecto: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Fluxo de Operacións: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Membros do Equipo: Designer: Dongyan Ruan
Créditos das Imaxes: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.