Lazarus Effekt Ilustracións de Campaña de Lara Wilkin

O deseño Lazarus Effekt Ilustracións de Campaña de Lara Wilkin é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Lazarus Effekt Ilustracións de Campaña

de Lara Wilkin

Cliente: Lara Wilkin

Gañador do A' Design Award de Bronce na Categoría Gráfico

11,849

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Cores

O Deseño

Sobre Lazarus Effekt Ilustracións de Campaña

Lazarus Effekt é un conxunto de ilustracións de campaña creadas para unha campaña de sensibilización multimedia sobre o efecto Lázaro. O efecto Lázaro, termo acuñado polo paleontólogo David Jablonski, describe o redescubrimento dunha forma de vida que se consideraba perdida ou extinta. As ilustracións mostran plantas e animais que foron atopados de novo. Cada figura está debuxada como un gráfico vectorial en branco e negro e é rica en detalles, de xeito que os espectadores poden descubrir máis cunha mirada prolongada. As impresións de gran formato actúan como unha clave visual que conecta carteis, folletos, pancartas e gráficos informativos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Lazarus Effekt Ilustracións de Campaña gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lazarus Effekt Ilustracións de Campaña sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lazarus Effekt Ilustracións de Campaña satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensións e Embalaxe: main illustration 32000 mm / 23428 mm
Etiquetas: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Tecnoloxía de Produción: Drawn layout and adobe illustrator vectors
Reto de Deseño: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Investigación: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiración: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Duración do Proxecto: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Fluxo de Operacións: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Membros do Equipo: Lara Wilkin
Créditos das Imaxes: Lara Wilkin