Renata-A Función principal: Envase para champú by Hsiao Che Hou

Renata-A Función principal: Envase para champú by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2021

Renata-A Función principal: Envase para champú

by Hsiao Che Hou

Client: Renata

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

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The Design

About Renata-A Función principal: Envase para champú

Renata-A é unha botella de champú deseñada para unha marca de coidado do cabelo. O corpo da botella está feito cun material de base biolóxica producido a partir de talos de té desbotados recollidos de agricultores de té en Taiwán. O material substitúe o 40 por cento do plástico petroquímico e axuda a reducir as emisións de carbono. A botella é tan resistente como os recipientes de plástico convencionais, pode reciclarse e non libera substancias tóxicas no chan tras a incineración. O envase contén un champú elaborado con extractos de herbas chinesas, e o deseño reflicte o tema da rexeneración.

The Recognition

About the A' Design Award de Prata

Renata-A Función principal: Envase para champú gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Renata-A Función principal: Envase para champú sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Renata-A Función principal: Envase para champú é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU