Liu Fangling Envases de Rabanete Encurtido by Pufine Advertising Ltd. Co.

Liu Fangling Envases de Rabanete Encurtido by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

Liu Fangling Envases de Rabanete Encurtido

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #111775

View at A' Design Award Press Release Award Badge

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The Design

About Liu Fangling Envases de Rabanete Encurtido

Liu Fangling é un deseño de envasado en caixa de agasallo para rabanete encurtido. A caixa exterior está ilustrada cunha escena dunha nai e unha filla plantando rabanetes nas montañas, unha historia que vincula o produto coas persoas que o elaboran. A caixa interior ten forma de rabanete, evocando o momento en que un rabanete é arrincado da terra. O envase exterior está feito de papel, polo que pode reciclarse e degradarse de forma natural. Cada porción está selada nun recipiente lixeiro de papel de aluminio, hixiénico e fácil de transportar. Despois do seu uso, a caixa en forma de rabanete pode gardar pequenos obxectos.

The Recognition

About the A' Design Award de Ferro

Liu Fangling Envases de Rabanete Encurtido gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Liu Fangling Envases de Rabanete Encurtido sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Liu Fangling Envases de Rabanete Encurtido é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai