Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.
BronceEnvases· 2021
Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca
Client: E&J Gallo
A' Design Award de Bronce Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #112020
The Design
About Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca
Texto do Libro: Germain-Robin California Brandy é un deseño de identidade de marca e etiqueta de botella para un brandy elaborado en California. A identidade visual é limpa e directa, reflectindo o carácter sinxelo pero sen concesións da marca. O logotipo apila os nomes dos dous fundadores, separados por unha liña fina, para expresar un equilibrio entre a imaxinación e o rigor na execución. O brandy California Alembic leva unha etiqueta de papel artesanal branco que indica a variante en vermello, cunha descrición precisa dos métodos de destilación e envellecemento.
The Recognition
About the A' Design Award de Bronce
Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Germain Robin California Brandy Función Principal: Etiqueta de Botella, Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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