New HQ New Rules Sistema de sinalización by Hd Communication Kft.

New HQ New Rules Sistema de sinalización by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2021

New HQ New Rules Sistema de sinalización

by Hd Communication Kft.

Client: Magyar Telekom

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #112485

View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Sistema de sinalización

New HQ New Rules é un sistema de sinalización creado para a nova sede de Magyar Telekom. A sinalización presenta un conxunto de normas sobre o comportamento na oficina. O deseño é limpo pero divertido, de xeito que as normas resultan acolledoras en lugar de imperativas. As ilustracións mostran situacións cotiás de oficina con humor e un toque humano. O estilo analóxico contrasta co tamaño e o carácter moderno do edificio. A intención é crear unha reacción emocional inmediata e animar á xente a seguir as normas cun sorriso.

The Recognition

About the A' Design Award de Prata

New HQ New Rules Sistema de sinalización gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que New HQ New Rules Sistema de sinalización sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. New HQ New Rules Sistema de sinalización é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release