Low Classic Identidade de Marca by Yaman Hu

Low Classic Identidade de Marca by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

Low Classic Identidade de Marca

by Yaman Hu

Client: Low Classic

A' Design Award de Ferro Winner in Gráfico Category

13,661
Verified Award Winner
Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Identidade de Marca

Low Classic é unha identidade de marca creada para un selo de moda independente. A identidade inspírase nas revistas de moda dos anos 80. Utilízase unha paleta de cores apagadas e unha maquetación que rompe coa grade. A tipografía é esaxerada e combínase con curvas elegantes, formando a principal linguaxe visual da marca. Inclúense tanto materiais impresos como dixitais, tales como carteis, gráficos para redes sociais, correos electrónicos e banners web. Os materiais impresos prodúcense en papel reciclado sen tinturas contaminantes. O obxectivo é dar a un aspecto vintage unha forma dixital refinada.

The Recognition

About the A' Design Award de Ferro

Low Classic Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Low Classic Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Low Classic Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu