Primary Residence Deseño de Tipografía by Tianzhen Evleen Huang

Primary Residence Deseño de Tipografía by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

OuroGráfico· 2021

Primary Residence Deseño de Tipografía

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award de Ouro Winner in Gráfico Category

47,864

Verified Award Winner

Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Deseño de Tipografía

Primary Residence é un deseño tipográfico que converte formas arquitectónicas minimalistas en letras e números, empregando as tres cores primarias: vermello, azul e amarelo. Cada carácter mostra unha pequena parte dun edificio, sen unha entrada ou saída clara. As escaleiras, as ventás e as formas xeométricas fan referencia ao movemento Bauhaus e á arquitectura minimalista. O deseño tamén se inspirou en escaleiras e ventás observadas en diferentes partes do mundo. Os bosquexos realizáronse en papel, a partir de fotografías de edificios reais. O obxectivo é fusionar a forma e a identidade da estrutura.

The Recognition

About the A' Design Award de Ouro

Primary Residence Deseño de Tipografía gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Primary Residence Deseño de Tipografía sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Primary Residence Deseño de Tipografía crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.