C-MAX Branding Identity Identidade de Marca by Fengnan Lin

C-MAX Branding Identity Identidade de Marca by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

C-MAX Branding Identity Identidade de Marca

by Fengnan Lin

Client: C-Max

A' Design Award de Bronce Winner in Gráfico Category

9,614

Verified Award Winner

Verify Award Status for #114759

Explorar máis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Identidade de Marca

A Identidade de Marca C-MAX é un programa de identidade visual creado para unha empresa de tecnoloxía que traballa en computación na nube e big data. O logotipo une as letras CMAX con símbolos comúns de código, incluíndo os signos de menor e maior, un guión e unha frecha, que representan o cálculo e o movemento ordenado de datos. O negro expresa precisión, mentres que os gráficos auxiliares de cores suxiren un mundo brillante construído coa tecnoloxía. A identidade aplícase a tarxetas de visita, tarxetas de traballo, cadernos e bolsas de lona, empregando impresión a catro cores e barnizado UV.

The Recognition

About the A' Design Award de Bronce

C-MAX Branding Identity Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que C-MAX Branding Identity Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. C-MAX Branding Identity Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.