Bronce Evento · 2021
Let's play school Festival de Primavera
by Dodamteo
- A' Design Award de Bronce 2021 in Evento
- CLIENT: 도담테오
- Estimated Number of Design Views: 27,438
- Verification code D8E1FD332B · Verify this award
Colors
About Let's play school Festival de Primavera
Let's Play School é un deseño de evento de festival de primavera creado para un parque temático en Seúl. O tema une o inicio do ano escolar coa chegada da primavera. Os elementos escolares e as flores de cerdeira combínanse coa ambientación do parque temático. A instalación inclúe un autobús escolar, un patio de escola e unha estrada que conduce á escola, onde os personaxes residentes aparecen con uniformes escolares. Colócanse zonas de fotos en varios puntos para visitantes de todas as idades. Empréganse madeira, estruturas metálicas, flores artificiais e iluminación LED, e as luces crean un ambiente tranquilo pola noite.
About the A' Design Award de Bronce
Let's play school Festival de Primavera gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Let's play school Festival de Primavera sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Let's play school Festival de Primavera satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided. - Dimensions & Packaging
- Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm - Tags
- Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
- Production Technology
- Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
- Design Challenge
- Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
- Research
- We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school. - Inspiration
- The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age. - Project Duration
- This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
- Operation Flow
- The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences. - Image Credits
- Dodamteo, 2020
