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The Rice of Friendship Embalaxe de Caixa de Agasallo de Xiaoning You

O deseño The Rice of Friendship Embalaxe de Caixa de Agasallo de Xiaoning You é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.


BronceEnvases· 2021

The Rice of Friendship Embalaxe de Caixa de Agasallo

de Xiaoning You

Cliente: Zhimao Rice

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre The Rice of Friendship Embalaxe de Caixa de Agasallo

O Arroz da Amizade é un deseño de embalaxe de agasallo para o arroz Wuchang de Heilongjiang, China. A caixa exterior contén 3 quilogramos de arroz divididos en seis caixas máis pequenas de 500 gramos cada unha, de xeito que as caixas sen abrir seguen sendo fáciles de gardar. Uns imáns ocultos, colocados en orificios pasantes da caixa e da tapa, forman un pecho que evita a apertura accidental e os arañazos durante o transporte. A ilustración impresa mostra dúas figuras separadas por montañas e ríos, saudándose mutuamente con xestos tradicionais chineses. O estilo gráfico evoca a pintura paisaxística clásica chinesa e expresa a amizade.

O Recoñecemento

Sobre o A' Design Award de Bronce

The Rice of Friendship Embalaxe de Caixa de Agasallo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que The Rice of Friendship Embalaxe de Caixa de Agasallo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. The Rice of Friendship Embalaxe de Caixa de Agasallo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensións e Embalaxe
Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Etiquetas
Wuchang City, rice, package,
Tecnoloxía de Produción
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Reto de Deseño
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Investigación
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiración
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Duración do Proxecto
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Fluxo de Operacións
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patentes
Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Membros do Equipo
Designer: Xiaoning You
Copywriter: Haiqi Wang
Créditos das Imaxes
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

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