TongChuang Design Envases de Arroz by Yongjun Chen

TongChuang Design Envases de Arroz by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

TongChuang Design Envases de Arroz

by Yongjun Chen

Client: Huazhong Agricultural University

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #116317

View at A' Design Award Press Release Award Badge

Colors

The Design

About TongChuang Design Envases de Arroz

TongChuang Design é un deseño de envase de arroz creado para unha universidade agrícola. A corda de transporte pasa pola parte inferior do envase, o que evita roturas causadas polo peso do contido. O envase é pequeno, minimalista e está feito con materiais respectuosos co medio ambiente. Unha estrutura patentada permite que o envase se poida alternar libremente entre os estados plano e tridimensional, polo que o transporte e o uso seguen sendo sinxelos e de baixo custo. A composición gráfica baséase no antigo carácter chinés para o arroz, o que lle confire ao envase unha identidade clara e recoñecible.

The Recognition

About the A' Design Award de Ferro

TongChuang Design Envases de Arroz gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que TongChuang Design Envases de Arroz sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. TongChuang Design Envases de Arroz é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovative design of carrying rope through the bottom of the package completely avoids the problem of package breakage caused by weight-bearing. Minimalist, green materials, small size, the pursuit of the ultimate environmental protection. The graphic composition of the Chinese character "Rice" presents a distinctive personality, high recognition and promotes sales.
Dimensions & Packaging: Large packaging：185*102*182mm Mediumpackaging：185*102*125mm
Tags: Structural innovation, minimalist packaging, green
Production Technology: Patented structure makes minimal packaging can be freely switched between three-dimensional and flat state, simple and convenient to transport and use, low cost.
Design Challenge: Minimal packaging, simple and mature technology, convenient for production and use
Research: Patented structure, innovative carrying handle design, the pursuit of packaging sturdy and convenient to use. Minimalist design combined with green materials, the pursuit of the ultimate environmental protection.
Inspiration: The ancient Chinese character "Rice" is presented in a modern graphic composition, traditional and fashionable, with a distinctive personality, which efficiently conveys the attributes of the product and promotes sales.
Project Duration: Shenzhen,2020
Operation Flow: Minimalist packaging, mature technology, combined with the indentation on the paper, easy and fast to use, free to switch between three-dimensional and flat state.
Team Members: Lin Li,
Yongjun Chen,
Zhiguo Liu