Mr Baldie Envases para galletas by Mutian Yu

Mr Baldie Envases para galletas by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2021

Mr Baldie Envases para galletas

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award de Bronce Winner in Envases Category

12,428

Verified Award Winner

Verify Award Status for #117032

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr Baldie Envases para galletas

Mr Baldie é un deseño de envase para galletas que contén galletas con forma de cara e salsa de chocolate. O conxunto inclúe tres sabores: amorodo, moca e orixinal. Cada galleta ten forma de cara sen pelo. A salsa de chocolate incluída permite decorar a galleta mediante inmersión. Deste xeito pódese engadir un peiteado, un bigote ou unha barba de chivo. O envase está feito de folla de lata e mide 310 por 310 por 60 milímetros. O deseño trata o momento de picar entre horas como unha experiencia compartida e lúdica, en lugar de unha simple comida.

The Recognition

About the A' Design Award de Bronce

Mr Baldie Envases para galletas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mr Baldie Envases para galletas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mr Baldie Envases para galletas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Dimensions & Packaging: 310mm * 310mm * 60mm
Tags: Snacks, Interaction, Fun
Production Technology: Tinplate
Design Challenge: Choosing the right snack base on market analysis.
Research: Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
Inspiration: Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
Project Duration: 3 months, Jun 2020, Savannah
Operation Flow: Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
Patents: Copyrights belong to Mutian Yu, 2021
Image Credits: Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.