Himalaya Sheet Mask Envase para máscara facial en lámina de Elephant Design and Himalaya Wellness

O deseño Himalaya Sheet Mask Envase para máscara facial en lámina de Elephant Design and Himalaya Wellness é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Himalaya Sheet Mask Envase para máscara facial en lámina

de Elephant Design and Himalaya Wellness

Cliente: Himalaya Wellness

Gañador do A' Design Award de Prata na Categoría Envases

30,421

Gañador de Premio Verificado

Verificar o Estado do Premio para #117150

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Himalaya Sheet Mask Envase para máscara facial en lámina

Himalaya Sheet Mask é un deseño de envase para unha máscara facial en lámina dentro da categoría de coidado persoal. O sistema abrangue cinco variantes e emprega unha paleta de cores rechamante, unha tipografía desenfadada e unha nota persoal central. As ilustracións presentan os ingredientes naturais do produto nun estilo suave. O sobre imprímese en CMYK, branco e catro cores especiais Pantone. O logotipo e a imaxe rematan cun verniz brillante localizado, mentres que o resto da superficie é mate. O deseño pretende atraer ao público novo nos mercados globais.

O Recoñecemento

Sobre o A' Design Award de Prata

Himalaya Sheet Mask Envase para máscara facial en lámina gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Himalaya Sheet Mask Envase para máscara facial en lámina sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Himalaya Sheet Mask Envase para máscara facial en lámina é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensións e Embalaxe: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etiquetas: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tecnoloxía de Produción: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Reto de Deseño: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Investigación: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiración: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Duración do Proxecto: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fluxo de Operacións: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membros do Equipo: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Créditos das Imaxes: All designs and images are created by Elephant Design.