Prakrishi Envase para Froitos Secos by Vishal Vora

Prakrishi Envase para Froitos Secos by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño de Envases Competition Category.

OuroEnvases· 2021

Prakrishi Envase para Froitos Secos

by Vishal Vora

Client: Prakrishi

A' Design Award de Ouro Winner in Envases Category

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Colors

The Design

About Prakrishi Envase para Froitos Secos

Prakrishi é unha gama de envases para froitos secos creada para o mercado indio. O deseño presenta unha historia visual dun reino da saúde, no que cada froito seco se mostra como rei do seu propio reino. O envase é monocromático, e só o froito seco está impreso en cor, de xeito que o alimento se converte no punto focal de cada paquete. A gama emprega bolsas con peche zip con impresión a catro cores. Cada paquete mide 140 mm de ancho e 210 mm de alto. O obxectivo é facer que o produto sexa claro e recoñecible nun andel ateigado.

The Recognition

About the A' Design Award de Ouro

Prakrishi Envase para Froitos Secos gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Prakrishi Envase para Froitos Secos sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Prakrishi Envase para Froitos Secos crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team