Id Fram Anel by Saedeh Sorouri is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Xoiería Competition Category.

BronceXoiería· 2021

Id Fram Anel

by Saedeh Sorouri

Client: Saedeh Sorouri

A' Design Award de Bronce Winner in Xoiería Category

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Verified Award Winner

Verify Award Status for #117721

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Colors

The Design

About Id Fram Anel

ID Fram é un anel que pode ser personalizado por quen o leva. O anel está feito de prata de lei 92,5 mediante técnicas tradicionais de orfebrería, incluíndo a fusión, o laminado, o serrado e a soldadura. Ofrécense dous marcos, un circular e outro cadrado, para que o anel se poida combinar con diferentes conxuntos de roupa. Quen o leva escolle un marco e dispón as pedras preciosas na orde escollida. Tamén se poden empregar tatuaxes temporais xunto co anel. O obxectivo é permitir que cada persoa participe no deseño da súa propia xoia e reducir así o tempo e o custo de adquirir moitas pezas por separado.

The Recognition

About the A' Design Award de Bronce

Id Fram Anel gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Id Fram Anel sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Id Fram Anel satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This ring can match with any desired clothing; Creativity is not exclusive to specific people and anybody could design his/her jewelries independently.
Production Technology: Traditional silversmithing, which possesses special durability, was the making method of this work and the procedure took place in traditional silversmithing workshops. First 92.5 sterling silver was melted in furnace and after stages of rolling, sawing and soldering, has been made to this shape.
Design Challenge: The challenge was to design a decorative adornment in way that increase creativity and ideation, in addition to squandering avoidance. It was intended to make each user independent to be part of the design of his/her own jewelry and feel more creative and exclusive.
Research: Based on annual research, people spent a considerable amount of time on seeing, liking and purchasing manifold jewelries. People also value creativity notably and by using an artwork in which they themselves create, feel much more confident and exclusive.
Inspiration: The source of inspiration for this ring was the increment of creativity and variety in wearing jewelries and matching them with multifarious apparel, in which not only engage the user day by day and hence increase the creativity, but also gives the opportunity to create each desirable set with any clothing.
Project Duration: Design and ideation of this work was started near in end of 2019 in Tehran and the making process based on the traditional silver has ended in the same year.
Operation Flow: This work consists of two frames one circular and other squared. According to the user’s taste and choice of apparel, (s)he is able to opt its desired frame and then, with a pinch of creativity, decorates the gemstones in an arbitrary manner. Use of temporary tattoo regarding its limitation is also viable.

Read the Press Release