Three Emotions Identidade de Marca de Tsuyoshi Omori

O deseño Three Emotions Identidade de Marca de Tsuyoshi Omori é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Three Emotions Identidade de Marca

de Tsuyoshi Omori

Cliente: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Gañador do A' Design Award de Ferro na Categoría Gráfico

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O Deseño

Sobre Three Emotions Identidade de Marca

Three Emotions é unha identidade de marca creada para unha organización sen ánimo de lucro en Xapón. A organización traballa para conseguir que os sanatorios da enfermidade de Hansen sexan incluídos na Lista do Patrimonio Mundial da UNESCO. O logotipo combina tres pictogramas que expresan angustia, tristeza e esperanza. A boca de cada pictograma está disposta en forma de ponte, que tamén se pode ler como a letra H. A ponte fai referencia a unha ponte real construída nunha illa onde se atopan dous sanatorios. Colócanse pósteres de 594 por 841 milímetros en escolas infantís, xardíns de infancia e hospitais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Three Emotions Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Three Emotions Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Three Emotions Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensións e Embalaxe: Poster: Width 594mm x Height 841mm
Etiquetas: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Tecnoloxía de Produción: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Reto de Deseño: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Investigación: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiración: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Duración do Proxecto: This logo was released in May 2019, updated in April 2020.
Fluxo de Operacións: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patentes: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Membros do Equipo: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Créditos das Imaxes: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.