BonBonne Nuit Función Principal: Envases de Caramelos by Ka Wai Tsun

BonBonne Nuit Función Principal: Envases de Caramelos by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

BonBonne Nuit Función Principal: Envases de Caramelos

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award de Ferro Winner in Envases Category

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The Design

About BonBonne Nuit Función Principal: Envases de Caramelos

Texto do Libro: BonBonne Nuit é unha serie de deseño de envases para caramelos. O nome combina dúas palabras francesas, bon bon, que significa caramelo, e bonne nuit, que significa boas noites. O concepto convida aos clientes a saborear os seus propios soños lúcidos. Os envases empregan un estilo de montaxe que reúne elementos surrealistas. Como os soños lúcidos son controlables, a historia de cada envase suxire un desexo que a xente probablemente teña. Os nomes conceptuais dos produtos teñen como obxectivo desencadear escenas imaxinativas na mente. A serie inclúe tres bolsas, tres caixas redondas pequenas e dúas caixas rectangulares con asa.

The Recognition

About the A' Design Award de Ferro

BonBonne Nuit Función Principal: Envases de Caramelos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que BonBonne Nuit Función Principal: Envases de Caramelos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. BonBonne Nuit Función Principal: Envases de Caramelos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.