Evervess Soda Water Envasado de Bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.
FerroEnvases· 2021
Evervess Soda Water Envasado de Bebidas
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Ferro Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #118789
The Design
About Evervess Soda Water Envasado de Bebidas
Evervess Soda Water é un deseño de embalaxe para unha gama de refrescos e tónicas con gas. A marca conta con case oitenta anos de historia, e a identidade visual foi modernizada para un lanzamento unificado no mercado chinés. O deseño anterior resultaba pesado e suxería indulxencia, polo que a embalaxe foi simplificada para comunicar lixeireza e frescor efervescente. Un elemento gráfico minimalista en negro e turquesa representa unha fonte, símbolo de enerxía, frescor e renovación. As bebidas pódense mesturar en cócteles ou desfrutar sós.
The Recognition
About the A' Design Award de Ferro
Evervess Soda Water Envasado de Bebidas gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Evervess Soda Water Envasado de Bebidas sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Evervess Soda Water Envasado de Bebidas é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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