Lipton Pop Art Special Edition Envasado de Latas de Bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.
BronceEnvases· 2021
Lipton Pop Art Special Edition Envasado de Latas de Bebidas
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Bronce Winner in Envases Category
- 21,538
- Verified Award Winner
- Verify Award Status for #118901
The Design
About Lipton Pop Art Special Edition Envasado de Latas de Bebidas
Lipton Pop Art Special Edition é unha colección de latas de bebida en miniatura deseñadas para o mercado ruso. Cada lata de 250 ml presenta gráficos vibrantes inspirados na estética arroxada da Pop Art e nos estilos de artistas distintivos. A obra de arte colorida combínase co carácter xogueteiro e imaxinativo da marca Lipton. O obxectivo é trasladar parte da experiencia de galería ás tendas e axudar a que o envase destaque nun andel abarrotado. O formato pequeno é lixeiro e fácil de transportar, polo que a bebida é axeitada para o consumo sobre a marcha.
The Recognition
About the A' Design Award de Bronce
Lipton Pop Art Special Edition Envasado de Latas de Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lipton Pop Art Special Edition Envasado de Latas de Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lipton Pop Art Special Edition Envasado de Latas de Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
- Tags
- Packaging, Beverage
- Inspiration
- Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
- Team Members
- PepsiCo Design & Innovation
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