Ouro Gráfico · 2021

Math Alive A Identidade Da Marca

by Brand Core - Visang

A' Design Award de Ouro 2021 in Gráfico
CLIENT: VISANG Education Inc.
Estimated Number of Design Views: 138,535
Verification code 6AFAF1ABB1 · Verify this award

Visit Site View at A' Design Award Press Release

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About Math Alive A Identidade Da Marca

Os motivos gráficos dinámicos enriquecen o efecto de aprendizaxe das matemáticas no entorno de aprendizaxe mixta. Os gráficos parabólicos das matemáticas inspiraron o deseño do logotipo. As letras A e V están conectadas cunha liña continua, demostrando a interacción entre un educador e un alumno. Transmite a mensaxe de que Math Alive guía aos usuarios a converterse en nenos fanáticos das matemáticas. Os elementos visuais clave representan a transformación de conceptos matemáticos abstractos en gráficos tridimensionais. O reto era equilibrar o ambiente divertido e atractivo para o público obxectivo coa profesionalidade como marca de tecnoloxía educativa.

About the A' Design Award de Ouro

Math Alive A Identidade Da Marca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Math Alive A Identidade Da Marca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Math Alive A Identidade Da Marca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Press Kit

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Image Credits: Shutterstock, Clipart Korea