Mminni Envase para Bebida Alcohólica de Wen Liu, Qiumin Chen and Weijie Kang

O deseño Mminni Envase para Bebida Alcohólica de Wen Liu, Qiumin Chen and Weijie Kang é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

Mminni Envase para Bebida Alcohólica

de Wen Liu, Qiumin Chen and Weijie Kang

Cliente: Changyu

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Mminni Envase para Bebida Alcohólica

Mminni é un deseño de envase para un brandy creado para consumidores novos. O conxunto contén un viño base, un viño mesturado e un grupo de ferramentas de mestura, de xeito que se pode preparar un sabor persoal sen mercar produtos adicionais. A letra X representa o descoñecido e as posibilidades abertas, e a cor emprégase para afastar o produto da imaxe tradicional do brandy. As botellas están feitas de vidro cun proceso de cocción decorativa, e a caixa está formada por moldeado de plástico. O conxunto mide 198,8 por 122,8 por 122,8 milímetros.

O Recoñecemento

Sobre o A' Design Award de Ouro

Mminni Envase para Bebida Alcohólica gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Mminni Envase para Bebida Alcohólica sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Mminni Envase para Bebida Alcohólica crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensións e Embalaxe: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiquetas: X-lab, unknown, exploration, fashion, interaction, mixing
Tecnoloxía de Produción: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Reto de Deseño: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Investigación: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiración: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Duración do Proxecto: 2020.02~2020.05 Shenzhen, China
Fluxo de Operacións: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Membros do Equipo: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang