Lidugaoliang Baijiu Envasado de Bebida Alcohólica by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Envasado de Bebida Alcohólica by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2021

Lidugaoliang Baijiu Envasado de Bebida Alcohólica

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award de Bronce Winner in Envases Category

18,490

Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Envasado de Bebida Alcohólica

Lidugaoliang Baijiu é un deseño de envasado para un licor destilado chinés. A botella ten unha forma suavemente curvada e está gravada en relevo con elementos de sorgo. A tapa redonda e o círculo na caixa exterior están baseados na porcelana da Dinastía Yuan, período no que comezou a elaboración deste licor. A etiqueta angular está feita de coiro. A caixa exterior combina coiro e metal e ábrese xirando un disco circular. O ton verde foi intensificado para axustarse a un produto de gama alta. O envasado mide 120 mm de ancho, 120 mm de profundidade e 330 mm de altura.

The Recognition

About the A' Design Award de Bronce

Lidugaoliang Baijiu Envasado de Bebida Alcohólica gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lidugaoliang Baijiu Envasado de Bebida Alcohólica sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lidugaoliang Baijiu Envasado de Bebida Alcohólica satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang