QingJing Empaquetaxe de Té by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2021

QingJing Empaquetaxe de Té

by Xue Jiang

Client: 869 School of Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #119556

View at A' Design Award Press Release Award Badge

Colors

The Design

About QingJing Empaquetaxe de Té

QingJing é un deseño de empaquetaxe para té de rocha chinés. O nome procede dun texto clásico chinés e refírese á quietude e á meditación. Os gráficos da superficie baséanse na pintura a tinta, e a imaxe pode interpretarse como unha bolboreta ou como un Buda, segundo o ángulo de visión. Seis grupos de imaxes crean efectos visuais diferentes desde perspectivas distintas. O té consérvase nunha vasilla de cerámica, xa que a cerámica non reacciona co té nin absorbe a súa fragrancia. O corpo aerodinámico e a tapa axustada permiten unha apertura e peche sinxelos.

The Recognition

About the A' Design Award de Bronce

QingJing Empaquetaxe de Té gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que QingJing Empaquetaxe de Té sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. QingJing Empaquetaxe de Té satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Dimensions & Packaging: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tags: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Production Technology: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Design Challenge: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Research: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspiration: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Project Duration: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Operation Flow: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
Team Members: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li