Winghook Branding System Identidade Corporativa by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
FerroGráfico· 2024
Winghook Branding System Identidade Corporativa
Client: Dahlstedt Holding SL
A' Design Award de Ferro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Winghook Branding System Identidade Corporativa
Sistema de Marca Winghook é a identidade corporativa creada para Winghook, un produto sueco que suxeita pezas de arte na parede dun xeito rápido, limpo e seguro. O logotipo baséase na xeometría, precisión e deseño limpo do produto. Esa mesma xeometría repítese como patrón aplicado á papelaría e ao embalaxe, de xeito que a marca pode empregarse en moitos tamaños. As tarxetas de visita imprímense en dúas cores sobre papel texturizado de 300 gramos. A gama de embalaxes inclúe unha caixa de kraft, unha caixa de agasallo e un paquete pequeno. O sistema apoia as vendas en tendas físicas e en liña.
The Recognition
About the A' Design Award de Ferro
Winghook Branding System Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Winghook Branding System Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Winghook Branding System Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media). - Dimensions & Packaging
- Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard. - Production Technology
- Printing technologies
- Inspiration
- For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
- Team Members
- Designer: Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Variations, 2024.
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