Genki Forest Envases para botella de auga con gas de Genki Forest

O deseño Genki Forest Envases para botella de auga con gas de Genki Forest é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Genki Forest Envases para botella de auga con gas

de Genki Forest

Cliente: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Genki Forest Envases para botella de auga con gas

Genki Forest é un deseño de envase de botella para auga con gas. A botella está feita de PET, un plástico lixeiro e transparente que resiste os impactos e axuda a manter o dióxido de carbono no interior. Un gran carácter chinés negro, inspirado na caligrafía tradicional, colócase sobre unha ampla superficie branca, o que lle confire á etiqueta un aspecto sinxelo e moderno. O contorno da botella é suave, e a sección máis estreita sitúase onde a man a suxeita, mellorando así o confort do agarre. O ombreiro presenta un anel de triángulos cóncavos, e a tapa leva impresa unha frecha de apertura. A botella mide 67,3 mm de ancho e 209,25 mm de alto.

O Recoñecemento

Sobre o A' Design Award de Ferro

Genki Forest Envases para botella de auga con gas gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Genki Forest Envases para botella de auga con gas sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Genki Forest Envases para botella de auga con gas é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensións e Embalaxe: Width 67.3mm x Height 209.25mm
Etiquetas: Branding, Packaging, bottle, 3D, water
Tecnoloxía de Produción: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Reto de Deseño: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Investigación: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiración: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Duración do Proxecto: The project started in May 2018.
Fluxo de Operacións: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Membros do Equipo: Siyang Cai
Chu Xu
Créditos das Imaxes: Siyang Cai