Cat With Fruits Ilustración de embalaxe by Rui Deng

Cat With Fruits Ilustración de embalaxe by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2021

Cat With Fruits Ilustración de embalaxe

by Rui Deng

Client: Hengdian college of film&television

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Ilustración de embalaxe

Cat With Fruits é unha serie de ilustracións creadas para o embalaxe dunha marca de froita seca. Cada ilustración mostra gatos xogando con diferentes froitas. As cores foron tomadas de fotografías da natureza captadas cunha cámara de teléfono móbil e despois desaturadas para crear tons suaves. Os debuxos completáronse en Photoshop CC 2020 a tamaño A4, 297 por 210 milímetros. A paleta natural apoia o carácter puro e libre de contaminación do produto. A serie segue a idea do naturalismo e busca transmitir aos espectadores unha impresión tranquila e reconfortante.

The Recognition

About the A' Design Award de Prata

Cat With Fruits Ilustración de embalaxe gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Cat With Fruits Ilustración de embalaxe sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Cat With Fruits Ilustración de embalaxe é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.