Nanxiang Incity Sistema de sinalización visual de Zesion Design

O deseño Nanxiang Incity Sistema de sinalización visual de Zesion Design é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2021

Nanxiang Incity Sistema de sinalización visual

de Zesion Design

Cliente: Zesion Design

Gañador do A' Design Award de Prata na Categoría Gráfico

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O Deseño

Sobre Nanxiang Incity Sistema de sinalización visual

Nanxiang Incity é un sistema de sinalización visual creado para un centro comercial de Shanghái. O deseño inspírase na cultura local de Nanxiang, unha zona coñecida polas grúas e os templos, e converte a forma das grúas voando en parellas en imaxes abstractas de sinalización. As guías de plantas e os listados de comerciantes sitúanse nas entradas e saídas das escaleiras mecánicas e nos puntos onde se cruzan os fluxos de visitantes. Aplícase impresión con bloqueo de tinta branca ás láminas luminosas, de xeito que o texto e os contornos se manteñen nítidos. As pezas colgantes empregan puntos de pivote espellados que se integran co interior do centro comercial.

O Recoñecemento

Sobre o A' Design Award de Prata

Nanxiang Incity Sistema de sinalización visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Nanxiang Incity Sistema de sinalización visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Nanxiang Incity Sistema de sinalización visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensións e Embalaxe: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Etiquetas: Visual Signage,Way finding,VI,Logo,Graphics
Tecnoloxía de Produción: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Reto de Deseño: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Investigación: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiración: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Duración do Proxecto: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Fluxo de Operacións: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Membros do Equipo: Jie Zhou