Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2021

Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz

by Choulsoon Park

Client: Soongraphic

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #120168

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz

O Rediseño de Pastel de Arroz Daejeon Bruce é un deseño de embalaxe para un produto de pastel de arroz vendido por unha empresa de repostaría na área de Daejeon. Na embalaxe imprímense gráficos dos nove principais monumentos emblemáticos de Daejeon, de xeito que os compradores reciben información turística local xunto co produto. A gama divídese en tres series segundo o sabor, e cada serie emprega a cor natural do seu ingrediente principal para amosar o sabor. Os nomes dos produtos aparecen en coreano e inglés. Utilízase papel groso, polo que o paquete pode manterse de pé ou deitado e non se dana facilmente.

The Recognition

About the A' Design Award de Bronce

Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Daejeon Bruce Rice Cake Redesign Embalaxe de Pastel de Arroz satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual