Organic Etiqueta de Viño de Ximena Ureta

O deseño Organic Etiqueta de Viño de Ximena Ureta é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2021

Organic Etiqueta de Viño

de Ximena Ureta

Cliente: MontGras

Gañador do A' Design Award de Ouro na Categoría Envases

33,890

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Cores

O Deseño

Sobre Organic Etiqueta de Viño

Organic é un deseño de etiqueta de viño creado para unha marca de viño certificada como orgánica e vegana. A etiqueta inspírase no ecosistema autosostible dos viñedos orgánicos, que se cultivan sen produtos químicos nin sintéticos. Ese equilibrio natural protexe as vides das pragas e enfermidades e favorece a saúde das uvas. A etiqueta está impresa en papel reciclado certificado en catro cores especiais, mediante offset dixital con acabados en serigrafía e un verniz protector. Os relevos impresos substitúen a estampación metálica, evitando así o uso de láminas metalizadas.

O Recoñecemento

Sobre o A' Design Award de Ouro

Organic Etiqueta de Viño gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Organic Etiqueta de Viño sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Organic Etiqueta de Viño crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensións e Embalaxe: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Etiquetas: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Tecnoloxía de Produción: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Reto de Deseño: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Investigación: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiración: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Duración do Proxecto: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Fluxo de Operacións: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Membros do Equipo: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Créditos das Imaxes: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer