Radailiai Identidade Visual by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
PrataGráfico· 2021
Radailiai Identidade Visual
Client: Stand UP
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Radailiai Identidade Visual
Radailiai é unha identidade visual creada para unha casa señorial e un parque de dinosauros. A parte superior do logotipo da casa señorial mostra un fragmento estilizado dun arco, un patrón de liñas diagonais e un motivo de ondas de auga. A parte inferior mostra un motivo de auga similar e un dinosauro estilizado. Ao cambiar o texto e rotar a icona hexagonal 180 graos, créase o logotipo do Dino Park, co dinosauro enriba e unha casa invertida debaixo. Unha paleta de verde profundo e ouro rosa une os dous mundos. A identidade aplícase a tarxetas de visita, carteis, sobres e bolsas de agasallo.
The Recognition
About the A' Design Award de Prata
Radailiai Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Radailiai Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Radailiai Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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