Ouro Gráfico · 2021
Fck 2020 Calendario
- A' Design Award de Ouro 2021 in Gráfico
- CLIENT: Lateral Creative Hub
- Estimated Number of Design Views: 52,262
- Verification code CEEE179A9D · Verify this award
Colors
About Fck 2020 Calendario
Fck 2020 é un calendario de mesa para o ano 2021. O calendario está producido como un leporello, unha longa folla dobrada en doce paneis. Pódese manter plano e follear coma un libro, ou colocarse sobre un escritorio en forma de círculo ou outras formas. Cada mes leva un breve desexo para o ano novo, contado a través de gráficos modernistas policromados e ilustracións minimalistas. A intención é pasar páxina dun ano difícil con humor e imaxinación. A impresión é dixital sobre papel branco de 240 gramos. O tamaño dobrado é de 169 por 240 milímetros.
About the A' Design Award de Ouro
Fck 2020 Calendario gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Fck 2020 Calendario sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Fck 2020 Calendario crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Press Kit
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
