MG iSmart Interface de Sistema de Infoentretemento by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño de Interface, Interacción e Experiencia de Usuario Competition Category.
OuroInterface· 2021
MG iSmart Interface de Sistema de Infoentretemento
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award de Ouro Winner in Interface Category
Verified Award Winner
Verify Award Status for #120910The Design
About MG iSmart Interface de Sistema de Infoentretemento
MG iSmart é unha interface de sistema de infoentretemento deseñada para os coches da marca MG. A interface apoia o lanzamento nun novo mercado cunha solución personalizada construída arredor da conectividade, os puntos de contacto dixitais e os asistentes intelixentes. As sesións de investigación e ideación co equipo da marca e con clientes dos mercados obxectivo guiaron os fluxos de usuario. Prototipáronse tres conceptos de interacción e probáronse seis direccións visuais antes de seleccionar unha dirección final e desenvolvela en detalle. Os vehículos equipados con MG iSmart xa circulan pola India e Tailandia.
The Recognition
About the A' Design Award de Ouro
MG iSmart Interface de Sistema de Infoentretemento gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que MG iSmart Interface de Sistema de Infoentretemento sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. MG iSmart Interface de Sistema de Infoentretemento crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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