Solemici Packaging Función principal: Envasado de produtos cárnicos de Dmitry Kultygin

O deseño Solemici Packaging Función principal: Envasado de produtos cárnicos de Dmitry Kultygin é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2021

Solemici Packaging Función principal: Envasado de produtos cárnicos

de Dmitry Kultygin

Cliente: Dmitry Kultygin

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Solemici Packaging Función principal: Envasado de produtos cárnicos

Solemici é un deseño de envase para embutidos italianos como o salame e o prosciutto. O deseño compara o sabor do produto coas obras mestras da arte renacentista. O envase principal é unha bandexa de plástico impresa cunha textura de mármore. A cabeceira de papel prodúcese con impresión offset e estampado con folla de ouro, o que reforza o carácter premium do produto. A bandexa mide 225 mm de alto e 123 mm de ancho. As cores vivas e os detalles contrastados axudan a que o produto destaque no andel da tenda. O deseño tamén reflicte o respecto polos métodos de produción tradicionais.

O Recoñecemento

Sobre o A' Design Award de Prata

Solemici Packaging Función principal: Envasado de produtos cárnicos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Solemici Packaging Función principal: Envasado de produtos cárnicos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Solemici Packaging Función principal: Envasado de produtos cárnicos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensións e Embalaxe: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Etiquetas: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Tecnoloxía de Produción: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Reto de Deseño: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Investigación: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiración: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Duración do Proxecto: The project started in December 2020 in Moscow
Fluxo de Operacións: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Membros do Equipo: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin