Thirty Years Anniversary Identidade de Marca by Salvita Bingelyte

Thirty Years Anniversary Identidade de Marca by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2021

Thirty Years Anniversary Identidade de Marca

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #120942

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Colors

The Design

About Thirty Years Anniversary Identidade de Marca

Trinta Aniversario é unha identidade de marca creada para conmemorar trinta anos do restablecemento das relacións diplomáticas entre Lituania e Alemaña. O emblema destaca o número trinta e combina os dous díxitos coas cores da bandeira de cada país. Nas aplicacións de maior formato, o cero aparece recortado, de xeito que a composición se mantén clara, o texto segue sendo lexible e a forma funciona como elemento gráfico. Nunha cunca, a asa completa o cero recortado. As marcas de cor sobre fondo branco melloran a visibilidade. A identidade enmarca os eventos públicos e a comunicación.

The Recognition

About the A' Design Award de Ferro

Thirty Years Anniversary Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Thirty Years Anniversary Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Thirty Years Anniversary Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging: To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags: Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge: To create a successful logo expression of the friendship between Lithuania and Germany.
Research: Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits: Erin Hope Stevens (Copywriter)