Heheqingtian Identidade de Marca de Té by Zi Huai Shen

Heheqingtian Identidade de Marca de Té by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2021

Heheqingtian Identidade de Marca de Té

by Zi Huai Shen

Client: Heheqingtian

A' Design Award de Bronce Winner in Gráfico Category

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Colors

The Design

About Heheqingtian Identidade de Marca de Té

Heheqingtian é unha identidade de marca de té creada para un espazo de vivencia e experiencia cultural do té, renacido a partir dunha vivenda privada de estilo xaponés. A identidade parte da idea de converxencia. A forma da porta do edificio combínase co carácter chinés He para expresar o espírito de servir o té e o significado de reunirse e expandirse cara ao exterior. Un deseño contido transmite a atmosfera serena de saborear o té con calma. A caixa de té está feita de madeira cunha estrutura de espiga e mortaxa que non precisa cola, apoiando así un enfoque respectuoso co medio ambiente.

The Recognition

About the A' Design Award de Bronce

Heheqingtian Identidade de Marca de Té gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Heheqingtian Identidade de Marca de Té sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Heheqingtian Identidade de Marca de Té satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019