Nu Reloxo de pulseira de Maziar Mohit and Iman Kimiaei

O deseño Nu Reloxo de pulseira de Maziar Mohit and Iman Kimiaei é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Xoiería.

PrataXoiería· 2021

Nu Reloxo de pulseira

de Maziar Mohit and Iman Kimiaei

Cliente: I and M Design

Gañador do A' Design Award de Prata na Categoría Xoiería

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Cores

O Deseño

Sobre Nu Reloxo de pulseira

Nu é un reloxo de pulseira cunha esfera chea de auga. A esfera contén auga recollida dalgunhas das fontes de auga máis contaminadas do mundo, esterilizada mediante luz ultravioleta. Unhas agullas de acrílico transparente están mergulladas na auga e permanecen case invisibles. Ao tocar a caixa de aceiro actívase un díodo emisor de luz que ilumina as agullas para amosar a hora. A caixa está rematada cun cristal de zafiro abovedado, e a correa está feita de coiro de cactus. A forma segue o contorno dunha pinga de orballo pousada sobre unha folla. A cor azul fai referencia ao océano prístino.

O Recoñecemento

Sobre o A' Design Award de Prata

Nu Reloxo de pulseira gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Nu Reloxo de pulseira sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Nu Reloxo de pulseira é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensións e Embalaxe: Case diameter 38mm, thickness 12mm, strap width 20mm.
Etiquetas: watch, minimal, timepiece, design, unconventional, water, environment,
Tecnoloxía de Produción: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Reto de Deseño: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Investigación: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiración: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Duración do Proxecto: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Fluxo de Operacións: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Membros do Equipo: Maziar Mohit
Iman Kimiaei
Créditos das Imaxes: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021