Irrational Slice Visualización de Información de Lu Zhao, Ruhe Zhang and Qi Wang

O deseño Irrational Slice Visualización de Información de Lu Zhao, Ruhe Zhang and Qi Wang é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Irrational Slice Visualización de Información

de Lu Zhao, Ruhe Zhang and Qi Wang

Gañador do A' Design Award de Bronce na Categoría Gráfico

12,781

Gañador de Premio Verificado

Verificar o Estado do Premio para #121420

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Irrational Slice Visualización de Información

Irrational Slice é un proxecto de visualización de información que presenta datos de investigación nun espazo tridimensional. Os datos proceden dun experimento cognitivo que compara o xuízo humano co das máquinas. O modelo tridimensional constrúese tomando como referencia a estrutura das neuronas cerebrais. Un software de realidade aumentada fai que o modelo apareza ao escanear un póster impreso. Os espectadores poden rotar o modelo e ampliar ou reducir a imaxe co dedo para ler a información desde múltiples ángulos. O obxectivo é explorar novas formas de observar e transmitir información.

O Recoñecemento

Sobre o A' Design Award de Bronce

Irrational Slice Visualización de Información gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Irrational Slice Visualización de Información sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Irrational Slice Visualización de Información satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Etiquetas: Information Design, Information Visualization, AR, 3D, Poster
Tecnoloxía de Produción: Multimedia
Reto de Deseño: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Investigación: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiración: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Duración do Proxecto: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Fluxo de Operacións: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Membros do Equipo: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li