Yoyic Huojunpaopao Embalaxe para Botella de Bebida de Tingting Wang

O deseño Yoyic Huojunpaopao Embalaxe para Botella de Bebida de Tingting Wang é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2021

Yoyic Huojunpaopao Embalaxe para Botella de Bebida

de Tingting Wang

Cliente: High-tech MengNiu Dairy (Beijing)CO.,LTD

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Yoyic Huojunpaopao Embalaxe para Botella de Bebida

Yoyic Huojunpaopao é unha embalaxe de botella deseñada para unha bebida gaseosa que contén probióticos vivos. A bebida combina bacterias do ácido láctico gaseosas con probióticos vivos, baixo contido en azucre e sen graxa. A botella está feita de PET altamente transparente para dar a textura do vidro, cunha forma lixeira e esvelta e unha capacidade de 388 mililitros. A etiqueta emprega un carácter caligráfico chinés en negrita e gráficos de burbullas para suxerir vitalidade. O deseño pretende expresar tanto o sabor coma a saúde. A botella véndese en tendas de convenza baixo condicións de cadea de frío para mantar activos os probióticos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yoyic Huojunpaopao Embalaxe para Botella de Bebida gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yoyic Huojunpaopao Embalaxe para Botella de Bebida sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yoyic Huojunpaopao Embalaxe para Botella de Bebida satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensións e Embalaxe: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Etiquetas: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Tecnoloxía de Produción: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Reto de Deseño: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Investigación: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiración: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Duración do Proxecto: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Fluxo de Operacións: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patentes: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Membros do Equipo: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Créditos das Imaxes: .