Anonymousociety Deseño De Crítica Social by Yan Yan

Anonymousociety Deseño De Crítica Social by Yan Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño Social Competition Category.

FerroSocial· 2021

Anonymousociety Deseño De Crítica Social

by Yan Yan

Client: Yan Yan

A' Design Award de Ferro Winner in Social Category

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Colors

The Design

About Anonymousociety Deseño De Crítica Social

Anonymousociety é un proxecto de deseño de crítica social. Neste proxecto. Yan Yan creou unha organización secreta inexistente chamada Anonymousociety. Anonymousociety quere crear unha casa segura onde a xente poida esconderse dos focos, escapar da atención e deixarse ir. Mentres creaba este proxecto, Yan Yan estaba usando unha perspectiva de falso documental para documentar a existencia da Sociedade Anónima. Esta serie de traballos de deseño inclúe un sitio web feito por fans, unha revista, un conxunto de instrucións e folletos, etc.

The Recognition

About the A' Design Award de Ferro

Anonymousociety Deseño De Crítica Social gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Anonymousociety Deseño De Crítica Social sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Anonymousociety Deseño De Crítica Social é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anonymousociety is a social critique design project. In this project. Yan Yan created a non-existent secret organization named Anonymousociety. Anonymousociety wants to create a safe house where people can hide from the spotlights, escape from the attention, and let go of themselves. While creating this project, she was using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a fan-made website, a magazine, a set of instructions and flyers etc.
Tags: Social Critique Design, Social Impact Design, Social Surveillance, Performance Identity
Production Technology: This project is a web-based and print-based project. The main content are staying online as a website and show as posters and book.
Design Challenge: The main challenge for the designer is to develop her creative thinking methodology. After about half of a year's learning and testing, she understood herself more and found a way of thinking and making.
Inspiration: This project started with some moments Yan Yan had been through. Who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people's gaze, or am I shaped by myself? People now live in a world that's overly exposed to social media, reality TV shows, and YouTube. Society forces people to unwillingly expose themselves, regardless of whether they are in public or in private.
Project Duration: This project took 6 months in San Francisco to finish, The world of Anonymousociety is still expanding.
Operation Flow: The audience can review this project by reading the magazine, looking at the posters or browsing the website.

Read the Press Release