School of Journalism CUC Identidade de Marca by Ecust-Creplus Design is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
BronceGráfico· 2021
School of Journalism CUC Identidade de Marca
Client: The School of Journalism of Communication University of China
A' Design Award de Bronce Winner in Gráfico Category
- 10,778
- Verified Award Winner
- Verify Award Status for #121963
The Design
About School of Journalism CUC Identidade de Marca
O logotipo da Escola de Xornalismo está composto por un gráfico paradoxal formado por dous libros orientados cara a direccións diferentes. Os libros representan o coñecemento que deben posuír os estudantes da profesión xornalística. Os libros orientados en direccións diferentes pero combinados entre si implican que os estudantes de xornalismo deben manter unha perspectiva laboral obxectiva e imparcial, e unha actitude profesional que contemple tanto os puntos de vista positivos como os negativos. Ao mesmo tempo, esta figura tamén semella un plumín, que simboliza o espírito crítico e as habilidades de escritura afiadas.
The Recognition
About the A' Design Award de Bronce
School of Journalism CUC Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que School of Journalism CUC Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. School of Journalism CUC Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The journalism school of Communication University of China is China's highest educational institution in journalism, As one of journalism school with profound influence in society, the establishment of visual identity system contribute to up its brand value and image.The visual identification image design of journalism school focus on highlight its journalism professional attributes and the education characteristic. The visual effects strive to concise, modern and can reflect the professional connotation and the spirit of journalism school.
- Inspiration
- Find inspiration from the combination of paradox graphics and books. Paradox graphics represent both positive and negative views and an objective journalist attitude. Books represent knowledge and education. The combination of the two clearly expresses the connotation of journalism school.
- Project Duration
- Beijing, China
- Team Members
- Art director:Weimiao Du, Zhuo Ai
Design Director:xiaoling Dai
Creative Director:Shan Hao, YU Wei - Image Credits
- photo:I＇often,wu liu,qian yongze(699pic.com)
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